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Helen is a Chartered Accountant with over eight years of experience across diverse sectors, ranging from SMEs to large corporates. Throughout her career, she developed a deep passion for supporting and scaling small and medium sized enterprises. Leveraging her expertise in building flexible infrastructures and designing effective management systems, Helen creates environments where businesses thrive and performance excels.

Driven by a commitment to address a critical gap in the market, Helen founded Blossum with a clear mission: to bridge the financing gap for borrowers through flexible, tailored lending solutions while providing investors with fixed, secured income opportunities that deliver higher returns than traditional banks. As founder and director, Helen combines her financial expertise and entrepreneurial vision to empower businesses and investors alike, fostering sustainable growth and prosperity.

Paul brings over 25 years of financial services experience to Blossum, specialising in risk, compliance, and operational excellence. His background spans financial and professional services in both London and New Zealand, including roles with Deloitte, Chapman Tripp, Craigs Investment Partners, and Amova Asset Management, as well as time with a frontline market supervisor.

Paul applies a strategic, solutions focused approach to managing risk and supporting robust compliance frameworks across the business. He is known for his pragmatic mindset and ability to engage effectively across all levels of an organisation. Outside of work, Paul enjoys playing guitar and spending time with his kids.

Lillian brings over 8 years of experience in private banking and wealth management, having worked with two of the world's leading financial institutions. For more than 6 years, she was part of ANZ Private Banking, where she supported high net worth clients with tailored investment strategies and holistic wealth solutions. Then she joined HSBC Global Private Banking for 2 years, gaining valuable international exposure and expanding her expertise in cross border wealth structuring and global investment products.

Her passion lies in building trusted long term relationships and delivering results driven financial strategies that help clients to achieve their long term financial goals.

Chris brings over 25 years of industry experience. His passion for investments has led him to hold significant roles with New Zealand's largest fund managers including ASB Group Investments, AIA NZ, Fisher Funds, and ANZ Investments.

Chris' focus is delivering for the clients. He enjoys building trusted relationships and helping investors meet their investment objectives.

Anthony Gold, MApM is Investment Manager at Blossum NZ, a New Zealand FMA/AIP regulated wholesale fund, where he leads institutional and qualified wholesale investor relations across the UK, Europe, Australia, and New Zealand. He serves as the primary point of access for sovereign wealth funds, pension funds, family offices, and private wealth platforms seeking regulated, property backed exposure to New Zealand's real economy.

With over 25 years in consulting, business development, and governance, his background spans international trade, governance architecture, and advancing productivity excellence across transport and logistics. As a private sector board member, he has advised university led advanced energy research and takes great interest in various business associations and charitable trusts.

Anthony holds a Master of Applied Management, with thesis research on New Zealand's energy security and grid scale BESS. He is a Non executive Director and shareholder in Ernest Energy, a utility scale BESS development brand, directly aligning his interests with the energy transition. His governance experience extends to impact funds, leadership development, and international trade, delivering an operator's discipline to institutional capital deployment, with emphasis on risk frameworks, capital preservation, and fiduciary alignment.

Outside of his professional commitments, his personal interests include the New Zealand Symphony Orchestra, the Royal New Zealand Ballet, Auckland Art Gallery Lectures, New Zealand Treks, and research into governance architecture and advanced sustainable finance.

Monika is an experienced multidisciplinary lender with extensive experience in the mortgage industry. Prior to joining Blossum as a Credit Manager, Monika spent over 6 years at Pepper Money NZ as a Senior Credit Assessor, working with and building relationships with mortgage advisors across New Zealand.

Monika was attracted to Blossum's concept of personalised loan requirements with a three day approval conversion based on a scripted concept, including the ability to lend to commercial and property investors under Non-CCCFA requirements. Monika joined the team to attract the attention of mortgage advisors and develop long term relationships within the brokerage network.

McColm is a finance professional with 20 years of experience across New Zealand and Australia, covering credit risk, compliance, finance, and operations.

He focuses on strategy, business growth, and making processes simpler and more efficient. McColm works closely with brokers and introducers to build strong relationships and achieve great outcomes for their clients.

Karen Courtney is a strategic People and Culture leader, business consultant, and organisational performance specialist with deep expertise in professional services environments. As Head of People and Culture at Blossum, Karen brings a rare combination of commercial acumen, human insight, and governance capability, enabling businesses to perform at their best through their people.

Her career has been defined by a commitment to helping organisations move beyond reactive HR practices to build intentional, high performing, values led cultures. She is known for translating complex organisational challenges into practical, structured frameworks that support sustainable growth. Karen's approach is grounded in the belief that people are not a function of the business. They are the business.

Rasneet leads marketing at Blossum, where he focuses on growing our brand and connecting with the right investors. Rasneet has over 15 years in marketing, working across six countries, including New Zealand, on everything from digital campaigns to brand strategy.

What drew him to Blossum is the clear, no nonsense approach to investing, offering strong returns backed by real assets. His passion is to make sure more people hear about it, understand it, and feel confident getting involved.